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ABOUT UDT
INNOVATION AND A FAMILY HISTORY OF EXCELLENCE IN URETHANE COATINGS
OUR CORE VALUES
Service is #1
- Harvest relationships with customers and coworkers
- Practice consultative selling
- Provide honest and clear expectations
- Contribute to our community
Deliver consistent and reliable products
- Know that quality control is essential to our success
- Promote standard operating procedures
- Aspire to provide the best products and service
Value innovation
- Understand that there is always a “better way”
- Know that all things are possible for those who believe (Mark 9:23)
- Dream big and think outside of the box
- Aim for environmentally and user-friendly products
Strive for excellence
- Realize that we need to grow (personally and collectively) or we will diminish
- Embrace challenge; It comes with growth
- Enjoy the process
OUR PURPOSE
Develop sustainable relationships and products.
OUR NICHE
Manufacture innovative coatings for a sustainable future.
OUR GUARANTEE
We pledge to provide consistent and reliable products and service.
Ultra Durable Technologies (UDT) is a Waite Park, Minnesota, company that has been manufacturing innovative coatings since 2008. UDT sets itself apart in the industry by being a private, family-owned company that provides distributors with high-quality, contractor-grade coatings and finishes at competitive prices.
The company ensures that its products are consistent, reliable, durable, and sustainable. We are committed to delivering excellent customer service with our extensive industry and product knowledge. Our products are ideal for concrete, terrazzo, VCT, LVT/LVP, tile and grout, and linoleum.
We provide distributors across the United States with a variety of floor coatings solutions including urethanes, epoxies, polyaspartics, and polyureas.
Roger Negaard purchases ServiceMaster Franchise.
A large segment of the cleaning business involved maintaining hard surface floors. The process was labor-intensive, and the finish degraded quickly.
Roger aimed to find a better way to protect floors with more durable coatings and applied the first urethane to vinyl.
Negaard Enterprises > Ultra Durable Floors
Roger and Travis began working with multiple vendors to help formulate a urethane product to fill the need.
Roger and Travis marketed and distributed the 1st urethane floor coatings available in the vinyl tile market.
Ultra Durable Technologies
A new manufacturing company began producing and selling high-tech finishes, guards, and sealants.
Continued to innovate and push the industry forward by ensuring that the water-based urethane chemistry and program were sound.
Ultra Durable Technologies Moves!
UDT has expanded through the purchase of a new building in Waite Park, MN, that now serves as the new headquarters (offices and production). It invests in equipment and reorganizes production area for increased production of all products. Also, the company strengthens its commitment to support its distributors by focusing on providing them with high-quality products.
HOW WE ROLL
1 Prepare the Foundation
Discover distributor’s product line and markets
Understand pain points
Identify needs & opportunities
Review UDT’s proven process
Implement “Lunch & Learns” and CEUs with architects
2 Mix It Up
Propose a solution
Explain formulation and manufacturing processes
Describe distributor stocking incentives and discounts
Discuss private labeling opportunities
3 Get It Rolling
Deliver liquid and hard samples for verification
Furnish SOPS and specifications
Supply marketing and UltraQuote tools
Produce distributor stocking agreement
Schedule training seminar with distributor
4 Broadcast It
Generate new distributor “spotlight”
Design advertisement and trade show materials
Provide honest and friendly customer support
Fulfill orders efficiently and accurately
Prepare ongoing newsletters and technical bulletins
5 Make It Sustainable
Cultivate and share qualified leads
Create distributor and contractor case studies
Engage in product development process (PDP) and new formulas
Share new distributor incentive program
Gather feedback for continuous improvements